Enhancing CRM 2010 – Budapest
7. October 2010
Budapest - Hungary

Reaching and retaining customers is a complex challenge. This includes understanding, determining, investing and implementing CRM strategy, process, infrastructure that can respond to any demographic and market situation.

Enhancing CRM 2010 is a gathering of leading CRM practitionersthat will identify decision-making tools to guide technology acquisition and strategies. Industry experts will present their best practices and solutions to improve sales effectiveness, drive customer satisfaction and loyalty.Presenters share how they successfully procure, implement, and deploy existing CRM applications and how they avoid common pitfalls.

In addition to formal conference sessions, there are many networking opportunities to meet and mingle, also panel discussions were you can discuss or debate your view points.By bringing together experts on these issues and players of the sector we aim to offer the benefits from the synergies generated and look forward inspiring people with solutions for a more promising future.

• Merging CRM Technologies and applications
• Choosing the correct CRM products and solutions
• Leveraging on social media network and sales force to improve CRM
• Top CRM Trends for 2010
• Effective data management how this maintains profitable
  customer relationships
• Customer experience management is this the key to the future?
• Evaluating the CRM strategy
• Enhancing your banking brand credibility
• Creating a CRM Culture

• BANCA COMERCIALA ROMANA, Head Of CRM
• K&H Bank, Director Strategic Analysis and CRM Support Unit
• CIB, Head of CRM
• Česká Spořitelna,Director Service Quality
• Raiffeisen,Head of CRM
• Dexia Bank Belgium, Online Customer Experience Direct Sales & Services
• Deutsche Bank, Director CRM
• Citigroup, Head of Marketing Planning & Insight
• And many more ......

CEO’s, Group office, Directors, Vice Presidents and senior managers involved in the following:

• Customer experience
• Customer satisfaction
• Customer service & quality
• Customer knowledge and intelligence
• Marketing business development
• CRM
• Customer management and retention
• Market research
• Customer service & communications
• Strategic planners and Operation
• Sales and marketing
• And many more...

If you are responsible for driving CRM in your bank don’t miss this opportunity to brush up on your skills and take your customer relation department to new heights.

You will emerge from this event with innovated ideas to take back to your organization and implement immediately.